With five locations, a bustling online community, and no end in sight, Puff and Fluff has become the go-to pet grooming business in Phoenix. With so much success and growth, you may be wondering who the woman behind Puff & Fluff is. Whether you’re new to the Puff & Fluff family or you’ve been a loyal customer for years, we’d like to introduce you to the one and only, Liz Illg!


An enthusiastic animal lover from a small town in Iowa, Liz Illg is the Owner of Puff & Fluff Grooming and Pet Sitting. Liz has taken the pet world by storm over the last few years. In her organized, clever style, Liz cares for her clients’ pets as if they’re her own and she works hard to deliver an excellent experience – from shampoodles and ear cleanings to haircuts and pawdicures! Her motivation comes from relationships, a strong work ethic, and being the best person she can be. Her passion to build relationships with people and her local community is what encouraged her to become the owner of Puff & Fluff Grooming and Pet Sitting.


Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, in addition to her work with Puff & Fluff, Liz is also an Operational Strategist, working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals.


As a local entrepreneur, Liz understands the value of people and community. Liz has hosted events and raffles to benefit local pet rescues by partnering with other pet businesses in the community. When she’s not busy hosting events to benefit local pet rescues and appearing on local media outlets to share her business knowledge, you can find Liz practicing yoga, hiking, and spending time with her husband and their five fur babies.


Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.